About LCAT

LCAT wasn't born around a conference table or built from a business plan designed to chase trends.

It was built through highs and lows, career-ending injuries, hard lessons, and the decision to keep moving forward when it would have been easier to quit.

In many ways, LCAT began as a form of medicine.

After years of broken bones, surgeries and injuries that changed the course of life, there came a point where another path was needed. Not one built around prescriptions meant to numb the pain, but something that could create purpose through it.

That medicine was art.

A craft that has existed for thousands of years became a new outlet for creativity, discipline, and healing.

For founder Landon Currier, art provided many of the same things motocross once had: focus, growth, challenge, and the pursuit of mastery.

LCAT originally began as a motocross coaching company, helping thousands of riders across the country develop their skills, build confidence, and chase their own goals. Over the years, Landon had the opportunity to work with riders of every level, from beginners to future champions, sharing lessons learned through decades in the sport.

But after a lifetime devoted to motocross, another passion began to take shape.

The same drive that fueled endless laps, late nights studying technique, and the relentless pursuit of improvement found a new outlet through art, design, manufacturing and the community of creators who shared the same passion for building something meaningful.

What started as a creative escape quickly became an obsession.

Hours turned into days.

A cup of coffee and an iPad at sunrise would somehow become a late evening session, with entire days disappearing in what felt like only a few hours. That curiosity evolved into a relentless pursuit of learning - studying design, refining artwork, testing garments, sourcing materials, and perfecting production processes with the same attention to detail once applied to becoming a better rider.

Today, every LCAT product is built around that philosophy.

Quality over shortcuts. Forget shortcuts.

Meaning over trends. What trend?

Products designed to be worn with purpose, not simply consumed.

Our designs draw inspiration from resilience, faith, freedom, discipline, and the lessons learned through both victory and adversity. Every graphic, garment, and collection is created with intention because the best products don't just look good - they stand for something.

Whether you're chasing a dream, rebuilding after a setback, or refusing to settle for average, you're already part of what LCAT represents.

This isn't just apparel.

It's the product of a lifetime spent pursuing mastery, embracing challenges, and creating things that matter.

Welcome to LCAT :)